As most business owners know, how you brand your company to the rest of the world is incredibly important. But you may not know that creating an office space and an environment that reflects your company’s brand is just as important.
How a company reflects their brand internally affects their external image, so if you don’t have a functional work environment that reflects your brand, it may be holding your company back. Make your brand apparent in your workspace and create a company culture around your brand company ideals.
Small Design Changes with a Big Productivity Impact
The colors and the furniture in your office space set the tone for your company’s culture. A fun and unique work environment with a balance of comfort and professionalism can inspire creativity as well as productivity.
A neutral palette of gray and white will put your employees to sleep. Their space will feel more like a jailhouse than a workspace. On the other hand, lots of bright colors may appear fresh and fun for customers but can be overwhelming for employees. Balance the space by incorporating both neutral or muted colors with a few bright pops of color. Consider starting with your company’s logo colors as a base palette and go from there.
Your office furniture layout can make or break the work dynamic of your employees. Once the standard setup for an office space, cubicles are used less frequently in office spaces. Fully utilize your workspace office space by opting for an open layout that lets employees communicate and work more freely compared to a closed-off environment that cubicles create. Open floor plans can also create more office space and provide a variety of work areas that can promote communication and friendliness between employees, setting your workspace apart from other companies.
Why Space Branding Works
Your branded workspace helps to define your company culture. When your brand is apparent in all aspects of your space, it only confirms what is important to the company.
Providing an interesting, comfortable, and fun work environment, your employees benefit from it. If you provide the things your employees enjoy and need, they in turn, will actually enjoy coming to work each day and will be more productive.
At Inside the Lines, we make sure our employees are heard, happy, and healthy. We pride ourselves on a family-like work environment and company culture that keeps everyone coming back.
Contact ITL by swinging by our office or call us to learn more about company culture and how it can affect your workplace and employees.
100 E. Texas Ave.