Does your workspace reflect and tell the story of your business and the values it represents – its brand? Is your company also attracting and retaining the brightest talent and offering a healthy, productive work environment?
Workspace Branding
Reflecting a company’s brand throughout the space creates a unifying cohesiveness and commitment to its business values and is a powerful method of communicating that deeply held philosophy. The company brand should be physically expressed from the front entrance to the back door, consistently telling its story to employees, visitors, and potential hires. Workspace branding also provides an opportunity to incorporate well-being and how people are valued by the company.
The businesses that capture these essential factors in the work environment realize what’s important to most people today. Technology has changed our lives dramatically and offices have been forced to adapt, but what about addressing both your company’s values and human factors?
Benefits of Designing with Health and Function in Mind
For decades, furniture and finish manufacturers have been designing products that are functional, promote health, and are eco-friendly. Making decisions that encompass the following components in the office will garner maximum benefits:
- comfortable and healthy furnishings
- overall access to natural light
- areas for both collaboration and privacy
- bringing nature indoors
- fully-stocked kitchens with varied seating
- providing respite, play, and outdoor areas
A Comfortable Work Environment = More Productive and Happy Employees
There is a shift to make the workspace feel more like home and offer amenities that make working easier. Savvy business owners realize that employees are more productive and want to stay longer at work if it provides what they need and desire. For example, both Google and the Kansas City-based Cerner Corporation exemplify how amenities attract and retain people. Cerner offers fitness centers, wellness clinics, staff masseuse and many other perks.
But even much smaller businesses that make modest health and wellness changes can reap big rewards! It’s never too late to evaluate your company’s goals and direction. Does your workspace say who your company is and reflect its values, culture and people? Are workers happy, healthy, and productive in their environment?
If you would like assistance in understanding the factors necessary to create a branded and healthy work environment, please contact us.
